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<channel>
	<title>Carinne Crum</title>
	<link>https://carinnecrum.com</link>
	<description>Carinne Crum</description>
	<pubDate>Mon, 02 Oct 2023 19:27:59 +0000</pubDate>
	<generator>https://carinnecrum.com</generator>
	<language>en</language>
	
		
	<item>
		<title>Work Samples</title>
				
		<link>https://carinnecrum.com/Work-Samples</link>

		<pubDate>Mon, 02 Oct 2023 19:27:59 +0000</pubDate>

		<dc:creator>Carinne Crum</dc:creator>

		<guid isPermaLink="true">https://carinnecrum.com/Work-Samples</guid>

		<description>Looking for work samples? Look no further!
Accounts I’ve managed:


&#60;img width="2560" height="1719" width_o="2560" height_o="1719" data-src="https://freight.cargo.site/t/original/i/14db71f59c7f3cc69fdd05f34b78ef56eea122becf148a3043b0b5fc46beebe8/american-dad.png" data-mid="229133805" border="0"  src="https://freight.cargo.site/w/1000/i/14db71f59c7f3cc69fdd05f34b78ef56eea122becf148a3043b0b5fc46beebe8/american-dad.png" /&#62;
&#60;img width="2400" height="2477" width_o="2400" height_o="2477" data-src="https://freight.cargo.site/t/original/i/b3b71b5faa1987f30cfc65fab162ca589aa0083f6c8c9066e4dc05d8398d9a29/jagermeister-logo.png" data-mid="229133846" border="0"  src="https://freight.cargo.site/w/1000/i/b3b71b5faa1987f30cfc65fab162ca589aa0083f6c8c9066e4dc05d8398d9a29/jagermeister-logo.png" /&#62;
&#60;img width="1200" height="1200" width_o="1200" height_o="1200" data-src="https://freight.cargo.site/t/original/i/7efd9cdea1371a69ccb1cd9af087579c41cba90e3f118c97d7e1d0b0ec4fe8a5/Roku-Channel-logo.png" data-mid="229133811" border="0"  src="https://freight.cargo.site/w/1000/i/7efd9cdea1371a69ccb1cd9af087579c41cba90e3f118c97d7e1d0b0ec4fe8a5/Roku-Channel-logo.png" /&#62;
&#60;img width="1024" height="431" width_o="1024" height_o="431" data-src="https://freight.cargo.site/t/original/i/f0a474554e572a528a50160a6733cecf18211a70c5eb656679b3cb5ae3d871e6/MGM-_logo.svg.png" data-mid="229133903" border="0"  src="https://freight.cargo.site/w/1000/i/f0a474554e572a528a50160a6733cecf18211a70c5eb656679b3cb5ae3d871e6/MGM-_logo.svg.png" /&#62;
&#60;img width="1667" height="1250" width_o="1667" height_o="1250" data-src="https://freight.cargo.site/t/original/i/dcb1749503624a8c0e01b23633745c2dad6e4a76348d4d1df5da9c1170b23b53/no7.png" data-mid="229133848" border="0"  src="https://freight.cargo.site/w/1000/i/dcb1749503624a8c0e01b23633745c2dad6e4a76348d4d1df5da9c1170b23b53/no7.png" /&#62;
&#60;img width="778" height="88" width_o="778" height_o="88" data-src="https://freight.cargo.site/t/original/i/38c25de669b510122f6cb8f6f064997917a209c19a9386b9ffe36395005afd9e/6364972941958b8a78d4793d_new-logo.svg" data-mid="229133895" border="0"  src="https://freight.cargo.site/w/778/i/38c25de669b510122f6cb8f6f064997917a209c19a9386b9ffe36395005afd9e/6364972941958b8a78d4793d_new-logo.svg" /&#62;
&#60;img width="3840" height="1418" width_o="3840" height_o="1418" data-src="https://freight.cargo.site/t/original/i/d24158666b97d02d43d71092be436999c360f17c9e6aae5bb8772401f102bdf1/gemini.png" data-mid="246300501" border="0"  src="https://freight.cargo.site/w/1000/i/d24158666b97d02d43d71092be436999c360f17c9e6aae5bb8772401f102bdf1/gemini.png" /&#62;

During my time in social, I’ve worn many hats including (but not limited to!):&#38;nbsp;

Community Management

&#60;img width="1554" height="228" width_o="1554" height_o="228" data-src="https://freight.cargo.site/t/original/i/c93e4638fd7ba95587eb20952b1616884ef2f5a446a4ba80dcb4fb4747d9bb6c/Screenshot-2024-01-29-at-10.36.39-AM.png" data-mid="203071090" border="0"  src="https://freight.cargo.site/w/1000/i/c93e4638fd7ba95587eb20952b1616884ef2f5a446a4ba80dcb4fb4747d9bb6c/Screenshot-2024-01-29-at-10.36.39-AM.png" /&#62;


&#60;img width="652" height="224" width_o="652" height_o="224" data-src="https://freight.cargo.site/t/original/i/5116e47e2826be70f4252ba19194a37577313444976f5a9fa3a9447d0b91f939/Screenshot-2024-01-29-at-10.33.48-AM.png" data-mid="203070951" border="0"  src="https://freight.cargo.site/w/652/i/5116e47e2826be70f4252ba19194a37577313444976f5a9fa3a9447d0b91f939/Screenshot-2024-01-29-at-10.33.48-AM.png" /&#62;
&#60;img width="984" height="288" width_o="984" height_o="288" data-src="https://freight.cargo.site/t/original/i/106771d0ac5c6fbd5b4ba9ae94f5c2d07c7b1018c7356817e071ce44f02da577/Screenshot-2023-10-02-at-3.33.25-PM.png" data-mid="192497221" border="0"  src="https://freight.cargo.site/w/984/i/106771d0ac5c6fbd5b4ba9ae94f5c2d07c7b1018c7356817e071ce44f02da577/Screenshot-2023-10-02-at-3.33.25-PM.png" /&#62;
&#60;img width="437" height="82" width_o="437" height_o="82" data-src="https://freight.cargo.site/t/original/i/9946b893106e63d58c2b69cd8d73fd82a650906e6bda92a764ef6ae305fdf301/Screenshot-2025-04-01-at-4.41.16PM.png" data-mid="229132839" border="0"  src="https://freight.cargo.site/w/437/i/9946b893106e63d58c2b69cd8d73fd82a650906e6bda92a764ef6ae305fdf301/Screenshot-2025-04-01-at-4.41.16PM.png" /&#62;
&#60;img width="638" height="130" width_o="638" height_o="130" data-src="https://freight.cargo.site/t/original/i/9125fe928cc8509475e462174d450cd127d715288d2ee3759a404b0b16183f0e/Screenshot-2026-03-20-at-11.18.51AM.png" data-mid="246300531" border="0"  src="https://freight.cargo.site/w/638/i/9125fe928cc8509475e462174d450cd127d715288d2ee3759a404b0b16183f0e/Screenshot-2026-03-20-at-11.18.51AM.png" /&#62;
&#60;img width="470" height="93" width_o="470" height_o="93" data-src="https://freight.cargo.site/t/original/i/704aba3f66cab5572ecaca633d8982291a3ddba5d839705e31b95873c916c98a/Screenshot-2025-04-01-at-4.43.41PM.png" data-mid="229132862" border="0"  src="https://freight.cargo.site/w/470/i/704aba3f66cab5572ecaca633d8982291a3ddba5d839705e31b95873c916c98a/Screenshot-2025-04-01-at-4.43.41PM.png" /&#62;
&#60;img width="536" height="173" width_o="536" height_o="173" data-src="https://freight.cargo.site/t/original/i/42e012629dd7811cf0a512dc1bb904f50009d51f959c19bcd0794ab572029156/Screenshot-2025-04-07-at-2.23.19PM.png" data-mid="229437330" border="0"  src="https://freight.cargo.site/w/536/i/42e012629dd7811cf0a512dc1bb904f50009d51f959c19bcd0794ab572029156/Screenshot-2025-04-07-at-2.23.19PM.png" /&#62;
&#60;img width="477" height="59" width_o="477" height_o="59" data-src="https://freight.cargo.site/t/original/i/470b386857618bdea32d18f1b9b6d58f25ea52a0f4246727f95e1303cc352670/Screenshot-2025-04-01-at-4.42.48PM.png" data-mid="229132845" border="0"  src="https://freight.cargo.site/w/477/i/470b386857618bdea32d18f1b9b6d58f25ea52a0f4246727f95e1303cc352670/Screenshot-2025-04-01-at-4.42.48PM.png" /&#62;



&#60;img width="974" height="354" width_o="974" height_o="354" data-src="https://freight.cargo.site/t/original/i/e7a63d66de390c43ff0cae85e898ffdb2737080fc6b6da155251733c5a5da8ed/Screenshot-2024-01-29-at-10.39.26-AM.png" data-mid="203072235" border="0"  src="https://freight.cargo.site/w/974/i/e7a63d66de390c43ff0cae85e898ffdb2737080fc6b6da155251733c5a5da8ed/Screenshot-2024-01-29-at-10.39.26-AM.png" /&#62;
&#60;img width="974" height="356" width_o="974" height_o="356" data-src="https://freight.cargo.site/t/original/i/08e9054db734755dc7b1b7f398404996f1758a5ea08812055d6810bca678a585/Screenshot-2023-12-08-at-2.18.08-PM.png" data-mid="198927717" border="0"  src="https://freight.cargo.site/w/974/i/08e9054db734755dc7b1b7f398404996f1758a5ea08812055d6810bca678a585/Screenshot-2023-12-08-at-2.18.08-PM.png" /&#62;
&#60;img width="646" height="456" width_o="646" height_o="456" data-src="https://freight.cargo.site/t/original/i/0fa39b931d0ec01d02dd191ddba06a8136058934e72801ba94254a8fa25d41b7/Screenshot-2024-01-29-at-10.29.52-AM.png" data-mid="203070794" border="0"  src="https://freight.cargo.site/w/646/i/0fa39b931d0ec01d02dd191ddba06a8136058934e72801ba94254a8fa25d41b7/Screenshot-2024-01-29-at-10.29.52-AM.png" /&#62;
&#60;img width="868" height="268" width_o="868" height_o="268" data-src="https://freight.cargo.site/t/original/i/02b4148d83b9fed518f7d2660c7a5e79594309efc9eca734e6b557ac103c3a83/Screenshot-2024-01-30-at-3.46.25-PM.png" data-mid="203203970" border="0"  src="https://freight.cargo.site/w/868/i/02b4148d83b9fed518f7d2660c7a5e79594309efc9eca734e6b557ac103c3a83/Screenshot-2024-01-30-at-3.46.25-PM.png" /&#62;

Social Copywriting


&#60;img width="459" height="83" width_o="459" height_o="83" data-src="https://freight.cargo.site/t/original/i/02af1f26ba2549eea2bf23d4ff1e81a25f2674c6b46929113d3a43ce8304935a/Screenshot-2025-04-01-at-4.37.10PM.png" data-mid="229132805" border="0"  src="https://freight.cargo.site/w/459/i/02af1f26ba2549eea2bf23d4ff1e81a25f2674c6b46929113d3a43ce8304935a/Screenshot-2025-04-01-at-4.37.10PM.png" /&#62;
&#60;img width="509" height="88" width_o="509" height_o="88" data-src="https://freight.cargo.site/t/original/i/ec7ee5faa00d1df7be19906656cf07986088c0061e4264c8ba24b44e85cce792/Screenshot-2025-04-01-at-4.35.51PM.png" data-mid="229132798" border="0"  src="https://freight.cargo.site/w/509/i/ec7ee5faa00d1df7be19906656cf07986088c0061e4264c8ba24b44e85cce792/Screenshot-2025-04-01-at-4.35.51PM.png" /&#62;
&#60;img width="596" height="97" width_o="596" height_o="97" data-src="https://freight.cargo.site/t/original/i/ef6df16259ab8f93780abbd0478ad88dbad1b234c81be44e5fb2fcbb98b90281/Screenshot-2025-04-01-at-4.34.55PM.png" data-mid="229132792" border="0"  src="https://freight.cargo.site/w/596/i/ef6df16259ab8f93780abbd0478ad88dbad1b234c81be44e5fb2fcbb98b90281/Screenshot-2025-04-01-at-4.34.55PM.png" /&#62;
&#60;img width="592" height="666" width_o="592" height_o="666" data-src="https://freight.cargo.site/t/original/i/95cd99d7edbefd0c53301753007fc3755d5fbd6285620c034461de583eda3959/Screenshot-2025-04-01-at-4.33.24PM.png" data-mid="229132778" border="0"  src="https://freight.cargo.site/w/592/i/95cd99d7edbefd0c53301753007fc3755d5fbd6285620c034461de583eda3959/Screenshot-2025-04-01-at-4.33.24PM.png" /&#62;

	
	
	


Trend Analysis Reports


&#60;img width="576" height="861" width_o="576" height_o="861" data-src="https://freight.cargo.site/t/original/i/f8acb9ae19ae7b79023be86c6d558a4e9c767b81d5632729879ef4815bde0093/Trend-Report-4.jpg" data-mid="192500469" border="0"  src="https://freight.cargo.site/w/576/i/f8acb9ae19ae7b79023be86c6d558a4e9c767b81d5632729879ef4815bde0093/Trend-Report-4.jpg" /&#62;
&#60;img width="576" height="819" width_o="576" height_o="819" data-src="https://freight.cargo.site/t/original/i/a2d079f2f3c3c4301bcac2d984230ad401f1890c3cff7afad18c3ebb22cc05b3/Trend-Report-6.jpg" data-mid="192500467" border="0"  src="https://freight.cargo.site/w/576/i/a2d079f2f3c3c4301bcac2d984230ad401f1890c3cff7afad18c3ebb22cc05b3/Trend-Report-6.jpg" /&#62;
&#60;img width="576" height="855" width_o="576" height_o="855" data-src="https://freight.cargo.site/t/original/i/610770afe06ca034785cc9b0272fc15aab89dbc3fd5756d8c1419bee009cf5cd/Trend-Report-5.jpg" data-mid="192500468" border="0"  src="https://freight.cargo.site/w/576/i/610770afe06ca034785cc9b0272fc15aab89dbc3fd5756d8c1419bee009cf5cd/Trend-Report-5.jpg" /&#62;


&#60;img width="1546" height="870" width_o="1546" height_o="870" data-src="https://freight.cargo.site/t/original/i/fb4bd89a7b05aa3dafe1c58d233244b11b77d4dfb6963acdb3ea93f8f1e2b809/Screenshot-2024-01-29-at-10.41.29-AM.png" data-mid="203073682" border="0"  src="https://freight.cargo.site/w/1000/i/fb4bd89a7b05aa3dafe1c58d233244b11b77d4dfb6963acdb3ea93f8f1e2b809/Screenshot-2024-01-29-at-10.41.29-AM.png" /&#62;
&#60;img width="1552" height="872" width_o="1552" height_o="872" data-src="https://freight.cargo.site/t/original/i/b2c53932ad0e0fd8e42d067e91952e5e7feec5d9bf8d7418e48b64d7b387af2c/Screenshot-2024-01-29-at-10.42.54-AM.png" data-mid="203074718" border="0"  src="https://freight.cargo.site/w/1000/i/b2c53932ad0e0fd8e42d067e91952e5e7feec5d9bf8d7418e48b64d7b387af2c/Screenshot-2024-01-29-at-10.42.54-AM.png" /&#62;

Social Strategy


&#60;img width="1490" height="840" width_o="1490" height_o="840" data-src="https://freight.cargo.site/t/original/i/cd0036a8fee2215a2e89667856ccf1c236855847f64171ae3760197699f21359/Screenshot-2024-01-29-at-10.47.01-AM.png" data-mid="203074907" border="0"  src="https://freight.cargo.site/w/1000/i/cd0036a8fee2215a2e89667856ccf1c236855847f64171ae3760197699f21359/Screenshot-2024-01-29-at-10.47.01-AM.png" /&#62;
&#60;img width="1684" height="950" width_o="1684" height_o="950" data-src="https://freight.cargo.site/t/original/i/0fe3b0025722aff122e7a7139880dd7365f30b1fa0c1dfaaf1ac426f3bde1f4e/Screenshot-2024-01-29-at-10.44.24-AM.png" data-mid="203074764" border="0"  src="https://freight.cargo.site/w/1000/i/0fe3b0025722aff122e7a7139880dd7365f30b1fa0c1dfaaf1ac426f3bde1f4e/Screenshot-2024-01-29-at-10.44.24-AM.png" /&#62;


Reporting

&#60;img width="1120" height="628" width_o="1120" height_o="628" data-src="https://freight.cargo.site/t/original/i/0ca0e9d3818aa58b07f05f920505749b694c9822969e19120ffa62e88a80aa35/Screenshot-2025-04-07-at-2.36.05PM.png" data-mid="229437589" border="0"  src="https://freight.cargo.site/w/1000/i/0ca0e9d3818aa58b07f05f920505749b694c9822969e19120ffa62e88a80aa35/Screenshot-2025-04-07-at-2.36.05PM.png" /&#62;
&#60;img width="1121" height="626" width_o="1121" height_o="626" data-src="https://freight.cargo.site/t/original/i/31977b3f1975ce532c058cb8cdc721f10288d1c604da6ca77a2bb4f8239f3ced/Screenshot-2025-04-07-at-2.35.33PM.png" data-mid="229437565" border="0"  src="https://freight.cargo.site/w/1000/i/31977b3f1975ce532c058cb8cdc721f10288d1c604da6ca77a2bb4f8239f3ced/Screenshot-2025-04-07-at-2.35.33PM.png" /&#62;
&#60;img width="1370" height="771" width_o="1370" height_o="771" data-src="https://freight.cargo.site/t/original/i/6f411e245e12e805ab0d9687ab6deb7fe670f97bf0602b6a5967429ef24145ba/Screenshot-2025-04-07-at-2.37.18PM.png" data-mid="229437601" border="0"  src="https://freight.cargo.site/w/1000/i/6f411e245e12e805ab0d9687ab6deb7fe670f97bf0602b6a5967429ef24145ba/Screenshot-2025-04-07-at-2.37.18PM.png" /&#62;


Content Creationincluding photography, photo/video editing, gif creation, and copy-based social content
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/438c69525166ad430d3335dc191d1272360c7fb0ba7e22219a10ba9149c85a22/click-here-for-full-reel.png" data-mid="229437061" border="0"  src="https://freight.cargo.site/w/1000/i/438c69525166ad430d3335dc191d1272360c7fb0ba7e22219a10ba9149c85a22/click-here-for-full-reel.png" /&#62;
&#60;img width="1016" height="1011" width_o="1016" height_o="1011" data-src="https://freight.cargo.site/t/original/i/c9ce8c5bf1b0ff5c4ece86eb7176b6c0e784c156f01673f5fe2ab50743dc20ba/Screenshot-2025-04-07-at-2.14.53PM.png" data-mid="229437167" border="0"  src="https://freight.cargo.site/w/1000/i/c9ce8c5bf1b0ff5c4ece86eb7176b6c0e784c156f01673f5fe2ab50743dc20ba/Screenshot-2025-04-07-at-2.14.53PM.png" /&#62;

&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/90d53d1b263a49689d9dbd06840d1afdda8b9e439675e7916943107a5add9846/click-here-for-full-reel-2.png" data-mid="229437309" border="0"  src="https://freight.cargo.site/w/1000/i/90d53d1b263a49689d9dbd06840d1afdda8b9e439675e7916943107a5add9846/click-here-for-full-reel-2.png" /&#62;
&#60;img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/73cbdc57760dfae87d7ca3db563d2947b326b4c6af2acfff5b690715e6e229ea/DSC05501-2.jpg" data-mid="203075183" border="0"  src="https://freight.cargo.site/w/1000/i/73cbdc57760dfae87d7ca3db563d2947b326b4c6af2acfff5b690715e6e229ea/DSC05501-2.jpg" /&#62;
&#60;img width="4200" height="3000" width_o="4200" height_o="3000" data-src="https://freight.cargo.site/t/original/i/91bdd240e66b049c9242b51cbb48f3f7fe26982b8d7c8cdc17959811839a4742/rollercoaster.GIF" data-mid="203075120" border="0"  src="https://freight.cargo.site/w/1000/i/91bdd240e66b049c9242b51cbb48f3f7fe26982b8d7c8cdc17959811839a4742/rollercoaster.GIF" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Quilt</title>
				
		<link>https://carinnecrum.com/Quilt</link>

		<pubDate>Thu, 12 Jan 2023 05:02:41 +0000</pubDate>

		<dc:creator>Carinne Crum</dc:creator>

		<guid isPermaLink="true">https://carinnecrum.com/Quilt</guid>

		<description>
︎︎︎back to passion

QUILTING MAKES MY HEART HAPPY
&#60;img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/4e5c67482ab0fcfce601b57b09acbfc39541e8414d76d79b427814d7956f2a19/Untitled_Artwork-18.png" data-mid="164436503" border="0" data-scale="42" data-no-zoom src="https://freight.cargo.site/w/1000/i/4e5c67482ab0fcfce601b57b09acbfc39541e8414d76d79b427814d7956f2a19/Untitled_Artwork-18.png" /&#62;
Quilting is my love language. There’s something special about the ability to embrace a process that is so slow in a world that is so fast. 




Creating quilts allows me to be closer to the people around me. Handmade quilts are an excuse to go an an unrealistic amount of picnics in the park, or to share a blanket with your mom during movie night, or to get a picture of your niece every night reading bed time stories under the quilt you made her.




I have spent long afternoons cutting, sewing and constructing quilts for those I love in my life. Gifting them a physical and personal present that requires so much labor is how I show my loved ones how I care for them. 


Here are some of my favorite quilts I have made!


&#60;img width="1534" height="2048" width_o="1534" height_o="2048" data-src="https://freight.cargo.site/t/original/i/7d7b364c3b2cd7ddf6a4e4bfeb257e58557928480132c37d67d2f9ed4233ff0d/IMG_3828.jpg" data-mid="165217908" border="0" data-no-zoom="true" alt="for my niece" data-caption="for my niece" src="https://freight.cargo.site/w/1000/i/7d7b364c3b2cd7ddf6a4e4bfeb257e58557928480132c37d67d2f9ed4233ff0d/IMG_3828.jpg" /&#62;
&#60;img width="2048" height="1205" width_o="2048" height_o="1205" data-src="https://freight.cargo.site/t/original/i/e51f0469787a42ad312df04329f46008a06f741137a9d77a254a854bc424dbc6/IMG_3830.jpg" data-mid="165217905" border="0" data-no-zoom="true" alt="for my mom" data-caption="for my mom" src="https://freight.cargo.site/w/1000/i/e51f0469787a42ad312df04329f46008a06f741137a9d77a254a854bc424dbc6/IMG_3830.jpg" /&#62;
&#60;img width="2048" height="2006" width_o="2048" height_o="2006" data-src="https://freight.cargo.site/t/original/i/4e730c5ea5b20d071baf176dc1d2a08c7c8c0bb16bf2f4dbc868a7ccbbee3803/IMG_3827.jpg" data-mid="165217904" border="0" data-no-zoom="true" alt="for baby" data-caption="for baby" src="https://freight.cargo.site/w/1000/i/4e730c5ea5b20d071baf176dc1d2a08c7c8c0bb16bf2f4dbc868a7ccbbee3803/IMG_3827.jpg" /&#62;
&#60;img width="2048" height="2048" width_o="2048" height_o="2048" data-src="https://freight.cargo.site/t/original/i/f849c399a71b6ce2085f0bbfcbad4b9d9faf7249dbf8c71a33f5b85e1ede4e85/IMG_3832-2.jpg" data-mid="165217910" border="0" data-no-zoom="true" alt="for my bed" data-caption="for my bed" src="https://freight.cargo.site/w/1000/i/f849c399a71b6ce2085f0bbfcbad4b9d9faf7249dbf8c71a33f5b85e1ede4e85/IMG_3832-2.jpg" /&#62;
&#60;img width="1150" height="795" width_o="1150" height_o="795" data-src="https://freight.cargo.site/t/original/i/f66290864c868c4abf89999c0207a0d2065afce4fbe93a66b41c3f9d86d031e7/Screenshot-2024-01-29-at-11.13.43-AM.png" data-mid="203076349" border="0" alt="for my sister" data-caption="for my sister" src="https://freight.cargo.site/w/1000/i/f66290864c868c4abf89999c0207a0d2065afce4fbe93a66b41c3f9d86d031e7/Screenshot-2024-01-29-at-11.13.43-AM.png" /&#62;
&#60;img width="884" height="718" width_o="884" height_o="718" data-src="https://freight.cargo.site/t/original/i/2ac6661514fc147a080d2afb689160bc5c5a3eec08052b9726d0e41f0c2f16aa/Screenshot-2024-01-29-at-11.14.26-AM.png" data-mid="203076363" border="0" alt="for my best friend" data-caption="for my best friend" src="https://freight.cargo.site/w/884/i/2ac6661514fc147a080d2afb689160bc5c5a3eec08052b9726d0e41f0c2f16aa/Screenshot-2024-01-29-at-11.14.26-AM.png" /&#62;
&#60;img width="696" height="886" width_o="696" height_o="886" data-src="https://freight.cargo.site/t/original/i/1a33b636d78c9bfe047cf40e3c4549b79b8a2aed7b139704b8c0a8d0d56e9e91/Screenshot-2024-01-29-at-11.14.35-AM.png" data-mid="203076371" border="0" alt="for my other sister" data-caption="for my other sister" src="https://freight.cargo.site/w/696/i/1a33b636d78c9bfe047cf40e3c4549b79b8a2aed7b139704b8c0a8d0d56e9e91/Screenshot-2024-01-29-at-11.14.35-AM.png" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Resume</title>
				
		<link>https://carinnecrum.com/Resume</link>

		<pubDate>Mon, 12 Dec 2022 20:16:24 +0000</pubDate>

		<dc:creator>Carinne Crum</dc:creator>

		<guid isPermaLink="true">https://carinnecrum.com/Resume</guid>

		<description>&#38;nbsp;

&#60;img width="1414" height="2000" width_o="1414" height_o="2000" data-src="https://freight.cargo.site/t/original/i/3c0bc0924ecef5b5c967205e603c5e93d1de7d6eb68df28b9b49ebed89b94f95/CV.png" data-mid="234462455" border="0" data-scale="87" src="https://freight.cargo.site/w/1000/i/3c0bc0924ecef5b5c967205e603c5e93d1de7d6eb68df28b9b49ebed89b94f95/CV.png" /&#62;

And don’t forget my ︎!!!

read my adage article here:

&#60;img width="1006" height="305" width_o="1006" height_o="305" data-src="https://freight.cargo.site/t/original/i/1859ff0df2c0e2eedbc3b5f7ea4c2a7339f896cff2e036c1a66afc60dabe590c/Screenshot-2025-04-07-at-3.04.53PM.png" data-mid="229438641" border="0"  src="https://freight.cargo.site/w/1000/i/1859ff0df2c0e2eedbc3b5f7ea4c2a7339f896cff2e036c1a66afc60dabe590c/Screenshot-2025-04-07-at-3.04.53PM.png" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>Grammarly</title>
				
		<link>https://carinnecrum.com/Grammarly</link>

		<pubDate>Thu, 02 Dec 2021 06:43:00 +0000</pubDate>

		<dc:creator>Carinne Crum</dc:creator>

		<guid isPermaLink="true">https://carinnecrum.com/Grammarly</guid>

		<description>&#38;nbsp;︎︎︎ back to&#38;nbsp;work
&#60;img width="1025" height="240" width_o="1025" height_o="240" data-src="https://freight.cargo.site/t/original/i/2a089b19497f6161060099768ba3ca74483364fc69c445a49a8f101866e89b16/5f49292d68ecc70004ae7091.png" data-mid="126648918" border="0" data-scale="61" src="https://freight.cargo.site/w/1000/i/2a089b19497f6161060099768ba3ca74483364fc69c445a49a8f101866e89b16/5f49292d68ecc70004ae7091.png" /&#62;




	GET

college party bros

	TO

understand what means yes

	BY

giving them a lesson from a thesarus



I’ve always loved cornering young boys at various locations and asking them if they know what consent is. And by the way, not talking in a creepy way, more of an “endearing, motherly, weird random girl at the trampoline park who is 10 years older than me but feels some sort of moral obligation to talk to me about this” kind of way. I just consider it the tax I must pay because I have been given the gift of being so unafraid of 12 year old boys.

Shocking to say the least, none of them have had the consent talk. And also shocking, but somehow less shocking, neither have 18 year old boys.

 Just how much do men misunderstand consent? Here are some stats:


	︎︎︎&#38;nbsp;1 in 10 people surveyed (16-18 year olds) said they weren’t sure or didn’t think it was rape to have sex with a woman who was very drunk or asleep.
︎︎︎&#38;nbsp;A third of men thought that if a woman had flirted on a date it wouldn’t be considered rape if she hadn’t explicitly consented to sex.


	︎︎︎&#38;nbsp;Almost 25% believed that in long term relationships, sex without consent was not normally considered to be rape.
&#38;nbsp;︎︎︎ Men had a more difficult time identifying which scenarios would be categorized as consent.


Colleged aged students are especially vulnerable to misunderstand consent, as 54% of sexual assault victims are ages 13-34.&#38;nbsp;Plus, when we take into account that&#38;nbsp;93% of victims know their abusers, chances are that people aren’t generally malicious, just ignorant.

KEY INSIGHT: people generally aren’t malicious, just ignorant.

But how do we get them to listen? Out of all the brands in the world, which one is best positioned to take a stand on places like college campuses?&#38;nbsp;

The idea that “no means no” is easy to get behind. But, what about “yes means yes?”&#38;nbsp;




&#60;img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/9c12c57a0bbb23c73c74389c8c64a26f4fd2a7d2c6e669d2de79d24edc18393a/grammarly-loop.gif" data-mid="161349003" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/9c12c57a0bbb23c73c74389c8c64a26f4fd2a7d2c6e669d2de79d24edc18393a/grammarly-loop.gif" /&#62;



&#60;img width="1785" height="2526" width_o="1785" height_o="2526" data-src="https://freight.cargo.site/t/original/i/0445bcedaa00e056f799b3ed32f8d304a326714f2107cf887022fc0d563cd634/print-ad-1.png" data-mid="161349004" border="0"  src="https://freight.cargo.site/w/1000/i/0445bcedaa00e056f799b3ed32f8d304a326714f2107cf887022fc0d563cd634/print-ad-1.png" /&#62;
&#60;img width="1785" height="2526" width_o="1785" height_o="2526" data-src="https://freight.cargo.site/t/original/i/996aa8aaa91be0685b8599a19804c87af0fa8a3b0ff9b012d8db5f248723dae1/print-ad-3.png" data-mid="161349005" border="0"  src="https://freight.cargo.site/w/1000/i/996aa8aaa91be0685b8599a19804c87af0fa8a3b0ff9b012d8db5f248723dae1/print-ad-3.png" /&#62;
&#60;img width="1785" height="2526" width_o="1785" height_o="2526" data-src="https://freight.cargo.site/t/original/i/9e72c3924e4ffc1e2606c5867c5c00cbb74ecdd489bc4166a2c91b79ef01c1bb/print-ad-2.png" data-mid="161349006" border="0"  src="https://freight.cargo.site/w/1000/i/9e72c3924e4ffc1e2606c5867c5c00cbb74ecdd489bc4166a2c91b79ef01c1bb/print-ad-2.png" /&#62;


&#60;img width="4500" height="3000" width_o="4500" height_o="3000" data-src="https://freight.cargo.site/t/original/i/80d900be6815e83ec09c969de51230b8072c9f61ccef810bf550c205dd439be2/subway-mockup.png" data-mid="161349481" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/80d900be6815e83ec09c969de51230b8072c9f61ccef810bf550c205dd439be2/subway-mockup.png" /&#62;



&#60;img width="3519" height="3705" width_o="3519" height_o="3705" data-src="https://freight.cargo.site/t/original/i/e1e680cecab28473488928e37a7b6d859aeb66d858c2a59260a6fb62da8923f7/bus-stop-mockup.png" data-mid="161349482" border="0"  src="https://freight.cargo.site/w/1000/i/e1e680cecab28473488928e37a7b6d859aeb66d858c2a59260a6fb62da8923f7/bus-stop-mockup.png" /&#62;
&#60;img width="3000" height="2181" width_o="3000" height_o="2181" data-src="https://freight.cargo.site/t/original/i/e3f1366c8a3592ecb005c57e9063e92ff90779ba5c02647d94858c0f3739b803/billboard-mockup.png" data-mid="161349002" border="0"  src="https://freight.cargo.site/w/1000/i/e3f1366c8a3592ecb005c57e9063e92ff90779ba5c02647d94858c0f3739b803/billboard-mockup.png" /&#62;


Strategy: Carinne Crum
Art Direction: Bri Lucero
Copywriting: Kate Salisbury
</description>
		
	</item>
		
		
	<item>
		<title>Glossier</title>
				
		<link>https://carinnecrum.com/Glossier</link>

		<pubDate>Mon, 08 Nov 2021 20:16:39 +0000</pubDate>

		<dc:creator>Carinne Crum</dc:creator>

		<guid isPermaLink="true">https://carinnecrum.com/Glossier</guid>

		<description> ︎︎︎ back to work
&#60;img width="769" height="192" width_o="769" height_o="192" data-src="https://freight.cargo.site/t/original/i/a8ebcbcdc5a29f8a49a0bfe704c63185e19981f240fbd14c9a5dbcda5acf053c/Capture-3.png" data-mid="161516947" border="0" data-scale="61" src="https://freight.cargo.site/w/769/i/a8ebcbcdc5a29f8a49a0bfe704c63185e19981f240fbd14c9a5dbcda5acf053c/Capture-3.png" /&#62;
x&#60;img width="598" height="184" width_o="598" height_o="184" data-src="https://freight.cargo.site/t/original/i/c85ba8472adf93dcd66ecd9e07aa6a6b6a3df2a8b95305b82839b8cdc7139472/WNRS_Logo_grande.jpg" data-mid="161517134" border="0" data-scale="49" src="https://freight.cargo.site/w/598/i/c85ba8472adf93dcd66ecd9e07aa6a6b6a3df2a8b95305b82839b8cdc7139472/WNRS_Logo_grande.jpg" /&#62;



	GET
cheesy instagram inspirational posters
	TO
focus on getting to know themselves
	BY
redefining what it means to love yourself

Glossier: Everyone’s favorite beauty brand. WNRS: a card game all about loving deeper. Somehow the perfect pair? Let me explain.
71% of consumers say they enjoy when brands come together to create a unique product, and they (market research experts) say that “the best collaborations are those that truly bring value to both sides.” &#38;nbsp;Co branding can be tricky: the brands have to have shared values, otherwise it will feel forced and ingenuine.&#38;nbsp;

When looking at brands that could pull something so big off, one of the most important thing to consider is the level of brand loyalty in customers. When new products take a different direction through a collaboration, brand loyalists are the ones that will take your products home. It would need to be new, exciting, and highly shareable on Instagram to reach aspirational  instagram posters.

Then it hits me: It needs to be done by a brand that has never done it before

KEY INSIGHT: People have a fundamental need to feel known and loved (thank you Abraham Maslow).

Why are glossier and WNRS the perfect pair? Glossier is all about loving yourself with or without makeup. WNRS means business when the topic is getting to know someone so deepy it could make you cry. Plus, for a social campaign, they have set the perfect stage..




I present to you....

A social campaign:


&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/92865d3a560ae43bc0022c9c5a04657cbd4e273d1f7154ca57baa019c550cdfb/PHONE-FEED-MOCKUP.png" data-mid="161517054" border="0" data-scale="52" src="https://freight.cargo.site/w/1000/i/92865d3a560ae43bc0022c9c5a04657cbd4e273d1f7154ca57baa019c550cdfb/PHONE-FEED-MOCKUP.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/30f14c6ca82cf1357fe99f0caae5df464511a1b677de3bfdd87796b8a25cf04a/CARD-GAME-PT1.png" data-mid="161517055" border="0"  src="https://freight.cargo.site/w/1000/i/30f14c6ca82cf1357fe99f0caae5df464511a1b677de3bfdd87796b8a25cf04a/CARD-GAME-PT1.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/1721c077cf6c5fd46cca714473fa5c43bffc2515c95251d79a064136191476b5/CARD-GAME-PT2.png" data-mid="161517059" border="0"  src="https://freight.cargo.site/w/1000/i/1721c077cf6c5fd46cca714473fa5c43bffc2515c95251d79a064136191476b5/CARD-GAME-PT2.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/af55a5c725b9ac0159c7e77b5d77c2f7776fccb53397658a772de1a6da11a1e2/STICKER-PT1.png" data-mid="161517060" border="0"  src="https://freight.cargo.site/w/1000/i/af55a5c725b9ac0159c7e77b5d77c2f7776fccb53397658a772de1a6da11a1e2/STICKER-PT1.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/e9bceec797f9763c0e2f22a2450e201c2727288785a2fa827f9a6e28c34f79ef/STICKER-PT2.gif" data-mid="161517057" border="0"  src="https://freight.cargo.site/w/1000/i/e9bceec797f9763c0e2f22a2450e201c2727288785a2fa827f9a6e28c34f79ef/STICKER-PT2.gif" /&#62;
&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/e9dafb454cfbc3a611a868852011118141100533ca84d3fc554ca9bbdaf19b5e/card-mockup-2.png" data-mid="161517044" border="0"  src="https://freight.cargo.site/w/1000/i/e9dafb454cfbc3a611a868852011118141100533ca84d3fc554ca9bbdaf19b5e/card-mockup-2.png" /&#62;
&#60;img width="1080" height="1920" width_o="1080" height_o="1920" data-src="https://freight.cargo.site/t/original/i/d91c26397cb73d617435acfb0dbd890347d9c33514e4235b03cbfd2560425b16/LAUNCH-POST-PT1.png" data-mid="161517058" border="0"  src="https://freight.cargo.site/w/1000/i/d91c26397cb73d617435acfb0dbd890347d9c33514e4235b03cbfd2560425b16/LAUNCH-POST-PT1.png" /&#62;
that includes a twist on the original WNRS game, centered around beauty:

&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/e9dafb454cfbc3a611a868852011118141100533ca84d3fc554ca9bbdaf19b5e/card-mockup-2.png" data-mid="161517044" border="0"  src="https://freight.cargo.site/w/1000/i/e9dafb454cfbc3a611a868852011118141100533ca84d3fc554ca9bbdaf19b5e/card-mockup-2.png" /&#62;
&#60;img width="4000" height="2667" width_o="4000" height_o="2667" data-src="https://freight.cargo.site/t/original/i/b4ba4acfbc683286ccd72326047a923b6f58a4a663918cb6c284fe7fd54baa44/box-mockup.png" data-mid="161517049" border="0"  src="https://freight.cargo.site/w/1000/i/b4ba4acfbc683286ccd72326047a923b6f58a4a663918cb6c284fe7fd54baa44/box-mockup.png" /&#62;
&#60;img width="4000" height="2670" width_o="4000" height_o="2670" data-src="https://freight.cargo.site/t/original/i/718e696d5503686e54adaaa7b91829929b6e0c8233ec3659c132a914f6b3ca22/card-mockup-1.png" data-mid="161517046" border="0"  src="https://freight.cargo.site/w/1000/i/718e696d5503686e54adaaa7b91829929b6e0c8233ec3659c132a914f6b3ca22/card-mockup-1.png" /&#62;



with new products that focus on your natural beauty:

&#60;img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/fdbb71e4c2aac68f27597d3e8e73b14054715e53659a4899dbbe81932d8c086b/makeup-remover-box-white.png" data-mid="161517045" border="0"  src="https://freight.cargo.site/w/1000/i/fdbb71e4c2aac68f27597d3e8e73b14054715e53659a4899dbbe81932d8c086b/makeup-remover-box-white.png" /&#62;
&#60;img width="3204" height="1923" width_o="3204" height_o="1923" data-src="https://freight.cargo.site/t/original/i/144f5f367fb8eba91b48231c11b5bf94345238ed143469a7a4b2319e1e42056b/Web--Clearly-You.png" data-mid="161517048" border="0"  src="https://freight.cargo.site/w/1000/i/144f5f367fb8eba91b48231c11b5bf94345238ed143469a7a4b2319e1e42056b/Web--Clearly-You.png" /&#62;


&#60;img width="7000" height="6600" width_o="7000" height_o="6600" data-src="https://freight.cargo.site/t/original/i/0d9bf375490c104eb232679724f93a71adf4e1f23df20c5ca9db3e25380c6daf/mirror-drawstring.png" data-mid="161517042" border="0"  src="https://freight.cargo.site/w/1000/i/0d9bf375490c104eb232679724f93a71adf4e1f23df20c5ca9db3e25380c6daf/mirror-drawstring.png" /&#62;
&#60;img width="3204" height="2151" width_o="3204" height_o="2151" data-src="https://freight.cargo.site/t/original/i/368c1544951509b315f89e9ff990b66b337ab48a5ffff114e92866337c29faf8/Web--Compact-Mirror.png" data-mid="161517047" border="0"  src="https://freight.cargo.site/w/1000/i/368c1544951509b315f89e9ff990b66b337ab48a5ffff114e92866337c29faf8/Web--Compact-Mirror.png" /&#62;



and of course, some merch to top it all off:


&#60;img width="5000" height="5000" width_o="5000" height_o="5000" data-src="https://freight.cargo.site/t/original/i/8936a7393b96d4a9b321e1d5cf68ebb63183ed6e85811c54208a0ac37dcc1167/hoodie-mockup.png" data-mid="161517041" border="0"  src="https://freight.cargo.site/w/1000/i/8936a7393b96d4a9b321e1d5cf68ebb63183ed6e85811c54208a0ac37dcc1167/hoodie-mockup.png" /&#62;
&#60;img width="6900" height="4600" width_o="6900" height_o="4600" data-src="https://freight.cargo.site/t/original/i/e1ddf33bf7cd833549ae3ed7c90085b97877f99885488b629da76a87bf738e58/stickers.png" data-mid="161517043" border="0"  src="https://freight.cargo.site/w/1000/i/e1ddf33bf7cd833549ae3ed7c90085b97877f99885488b629da76a87bf738e58/stickers.png" /&#62;




    
  

    



Strategy: Carinne Crum
Art Direction: Bri Lucero
Copywriting: Izzy Vaclaw
Content Creation: Daniella Aaron
Project Manager: Lucy Nielson</description>
		
	</item>
		
		
	<item>
		<title>Kellogg's</title>
				
		<link>https://carinnecrum.com/Kellogg-s</link>

		<pubDate>Mon, 06 Dec 2021 18:50:15 +0000</pubDate>

		<dc:creator>Carinne Crum</dc:creator>

		<guid isPermaLink="true">https://carinnecrum.com/Kellogg-s</guid>

		<description>&#60;img width="3840" height="2400" width_o="3840" height_o="2400" data-src="https://freight.cargo.site/t/original/i/7a418b09bc303309cccad5a41950b02b62facc5d05a56d8de6066582e2342758/Kelloggs-Logo.png" data-mid="126649735" border="0" data-scale="33" src="https://freight.cargo.site/w/1000/i/7a418b09bc303309cccad5a41950b02b62facc5d05a56d8de6066582e2342758/Kelloggs-Logo.png" /&#62;


College students as an opportunity rather than a problem. And why kelloggs is the perfect brand to do the job.

Why do cereal companies only advertise to kids (they don’t have money) and parents (their lives are boring). Why are they never comforting after a breakup or in the middle of a party? You would be suprised at how much cereal a college student eats. Seems like an important demographic to me.

I had an audience in mInd quickly got to the research. And there are a lot of opinions about cereal.


&#60;img width="2056" height="1144" width_o="2056" height_o="1144" data-src="https://freight.cargo.site/t/original/i/34702bb156ee8c90a6efc938fa2b08e5565e073318de9bfd96d8894aed96e2ac/Screen-Shot-2022-12-09-at-6.24.53-PM.png" data-mid="161528820" border="0" data-scale="78" src="https://freight.cargo.site/w/1000/i/34702bb156ee8c90a6efc938fa2b08e5565e073318de9bfd96d8894aed96e2ac/Screen-Shot-2022-12-09-at-6.24.53-PM.png" /&#62;

After talking to everyone about all things cereal, one insight stood out: everyone was eating cereal after 11pm


&#60;img width="1260" height="2384" width_o="1260" height_o="2384" data-src="https://freight.cargo.site/t/original/i/1a43a525a9de343c586a3db96127fff62b2bf026bacc0c3c509598a5792a7984/IMG_0817.PNG" data-mid="161529066" border="0"  src="https://freight.cargo.site/w/1000/i/1a43a525a9de343c586a3db96127fff62b2bf026bacc0c3c509598a5792a7984/IMG_0817.PNG" /&#62;
&#60;img width="1292" height="594" width_o="1292" height_o="594" data-src="https://freight.cargo.site/t/original/i/adb06d6c10f792f0ec7837bcbb2079ea0069cad290fae2c27c600da4e4426b1f/Screen-Shot-2022-12-09-at-6.28.15-PM.png" data-mid="161528902" border="0"  src="https://freight.cargo.site/w/1000/i/adb06d6c10f792f0ec7837bcbb2079ea0069cad290fae2c27c600da4e4426b1f/Screen-Shot-2022-12-09-at-6.28.15-PM.png" /&#62;
&#60;img width="1264" height="2382" width_o="1264" height_o="2382" data-src="https://freight.cargo.site/t/original/i/de99b0d0ba159043441ddb746f2fac39c758d7c5107477bb108aafaa3abbbb5b/IMG_0816.PNG" data-mid="161529067" border="0"  src="https://freight.cargo.site/w/1000/i/de99b0d0ba159043441ddb746f2fac39c758d7c5107477bb108aafaa3abbbb5b/IMG_0816.PNG" /&#62;




	GET

stressed out college students
	TO

turn to cereal when life hits them hard
	BY

reminding them how easy it is to pour a bowl



See the brief








Strategist: Carinne Crum
Producer: Chloe Albino
Copywriter: Jake Marchant
Art Director: Gwynie Bahr
Jr Art Director: Chris Mercado
DP: Morgan Capener
Director: Brighton Forsgren</description>
		
	</item>
		
		
	<item>
		<title>Kellogg's Brief</title>
				
		<link>https://carinnecrum.com/Kellogg-s-Brief</link>

		<pubDate>Tue, 14 Dec 2021 21:30:09 +0000</pubDate>

		<dc:creator>Carinne Crum</dc:creator>

		<guid isPermaLink="true">https://carinnecrum.com/Kellogg-s-Brief</guid>

		<description>



&#60;img width="792" height="1024" width_o="792" height_o="1024" data-src="https://freight.cargo.site/t/original/i/f2c211e94e23f279ce32600c9b8183a36c99b061cb3f62e0f73a31aeffb14650/Kelloggs-Brief-210241024_1.jpg" data-mid="127415730" border="0"  src="https://freight.cargo.site/w/792/i/f2c211e94e23f279ce32600c9b8183a36c99b061cb3f62e0f73a31aeffb14650/Kelloggs-Brief-210241024_1.jpg" /&#62;


</description>
		
	</item>
		
		
	<item>
		<title>Califia Farms</title>
				
		<link>https://carinnecrum.com/Califia-Farms</link>

		<pubDate>Tue, 29 Nov 2022 21:33:29 +0000</pubDate>

		<dc:creator>Carinne Crum</dc:creator>

		<guid isPermaLink="true">https://carinnecrum.com/Califia-Farms</guid>

		<description>&#60;img width="1472" height="770" width_o="1472" height_o="770" data-src="https://freight.cargo.site/t/original/i/4ec71110f1da1a39c29eed7f43cd47a7cfc036053e9916f15ad0226069d1f490/62545bd06d0b0834bd268bf9.png" data-mid="160535466" border="0" data-scale="40" src="https://freight.cargo.site/w/1000/i/4ec71110f1da1a39c29eed7f43cd47a7cfc036053e9916f15ad0226069d1f490/62545bd06d0b0834bd268bf9.png" /&#62;
People can’t agree on how to use milk. I conducted interviews with 18-24 year olds to understand the role that milk plays in their everyday life. Some of the following quotes emerged:

problem, addressing, insights, because of insights: conclusion, work

Milk is a such a fascinating thing that everyone has a different opinion on. “Oat milk is best in cereal because it tastes like grains!” “No, oat milk is best in smoothies because it keeps it healthy!” Well guess what, I don’t like oat milk. Good thing I can still see the insights surrounding it!

As I began to see the passion people around me had for milk, I took a little trip to taste test city myself. And to my surprise! I honestly hated it all! Almond milk is boring, coconut milk tastes too watery, and oat milk is just weird.&#38;nbsp;

All my friends favorite milks:


	Oat milk:
︎︎︎ Sophie
︎︎︎ Julia
︎︎︎ Haley
︎︎︎ Elena

	Almond milk:
︎︎︎ Camille

	Coconut milk:
︎︎︎ Maggie

	2% milk:
︎︎︎ Me
︎︎︎Kate



But this isn’t about me. It’s about people who are weirded out by cow’s milk and just need to be pushed off the edge of the nut milk cliff. And they are looking for someone to hold their hand on the journey into the unknown.



	GET

dairy questioners
	TO

start their journey into plant milk
	BYgiving them the shameful push they need


COMING SOON



</description>
		
	</item>
		
		
	<item>
		<title>Gmail</title>
				
		<link>https://carinnecrum.com/Gmail-1</link>

		<pubDate>Tue, 29 Nov 2022 21:34:13 +0000</pubDate>

		<dc:creator>Carinne Crum</dc:creator>

		<guid isPermaLink="true">https://carinnecrum.com/Gmail-1</guid>

		<description> ︎︎︎ back to work
&#60;img width="686" height="512" width_o="686" height_o="512" data-src="https://freight.cargo.site/t/original/i/ee7016fd80331a12ce1ed122f78f0aef9d628627a66a8d9222c18c4db39687d3/Gmail_Logo_512px-2.png" data-mid="160535476" border="0" data-scale="29" src="https://freight.cargo.site/w/686/i/ee7016fd80331a12ce1ed122f78f0aef9d628627a66a8d9222c18c4db39687d3/Gmail_Logo_512px-2.png" /&#62;


	GET &#38;nbsp;

tech-savvy gen-zers who DID NOT “kill email”

	TO

embrace all their gmail accounts

	BY

showing all the different pieces of the puzzle they represent



One sunny day I was regretfully pondering my first gmail account: fantabulouscarinne@gmail.com. The more I talked to people, the more I realized how this was a universal experience this was for kids growing up with access to technology. Things like: maggie.hottie@blahblah.com, mrsedsheeran@suchandsuch.com, and hottiewitabodi69@whatever.com.

Crazy enough, more than 50% of adults have 2 or more email addresses, and 28% of adults have more than four email addresses. And based on a survey I wrote and conducted, 85% of people create a new email for a new purpose.&#38;nbsp;


A new purpose such as the new hobby they’re embracing, their passion for accounting, or their email to give gardening advice on their blog.

KEY INSIGHT: Passions and hobbies make up who you are.

Different email addresses are like a different window into a person’s life. Something that should be put on display, not hidden behind a curtain.





&#60;img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/77c4ce2ce4ef2322e0ec0dfd294b78dcc455b48f20ede70332f95053528ce789/gmail3.2.JPG" data-mid="161746790" border="0"  src="https://freight.cargo.site/w/1000/i/77c4ce2ce4ef2322e0ec0dfd294b78dcc455b48f20ede70332f95053528ce789/gmail3.2.JPG" /&#62;
&#60;img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/9ebc343298159448b6068538a86bdfc0d7e7b36708e30afae648237759451bf6/gmail2.JPG" data-mid="161746780" border="0"  src="https://freight.cargo.site/w/1000/i/9ebc343298159448b6068538a86bdfc0d7e7b36708e30afae648237759451bf6/gmail2.JPG" /&#62;
&#60;img width="1275" height="1650" width_o="1275" height_o="1650" data-src="https://freight.cargo.site/t/original/i/a3d16cd78baabf56cbfe8c733e2c51c163b548423df9128fb7dd69c67d65e571/gmailfinal.jpeg" data-mid="165190256" border="0"  src="https://freight.cargo.site/w/1000/i/a3d16cd78baabf56cbfe8c733e2c51c163b548423df9128fb7dd69c67d65e571/gmailfinal.jpeg" /&#62;

Strategy: Carinne Crum
Art: Kate Slobodian
Copy: McKay Fritz</description>
		
	</item>
		
		
	<item>
		<title>Ring</title>
				
		<link>https://carinnecrum.com/Ring</link>

		<pubDate>Tue, 29 Nov 2022 22:17:57 +0000</pubDate>

		<dc:creator>Carinne Crum</dc:creator>

		<guid isPermaLink="true">https://carinnecrum.com/Ring</guid>

		<description>&#60;img width="1200" height="752" width_o="1200" height_o="752" data-src="https://freight.cargo.site/t/original/i/8f9ae4a8779ff254306b7e2971a4ccf77e7ae20c8484d102e483556dfe9c7f5d/1200px-Ring_logo.svg.png" data-mid="160541438" border="0" data-scale="29" src="https://freight.cargo.site/w/1000/i/8f9ae4a8779ff254306b7e2971a4ccf77e7ae20c8484d102e483556dfe9c7f5d/1200px-Ring_logo.svg.png" /&#62;
I’m an avid reader of reviews. And one thing I realized on ring’s website (as I was avidly reading reviews?) was that people love to feel that they are safe, even if they aren’t actually any safer. People told stories of packages being stolen and the peace of mind it brought knowing they could hop on the camera at any time to yell at the thief, or the view of the field across the street and how they slept better knowing what happens over there at night.&#38;nbsp;



	GET

smart home smarties
	TO

embrace all things home tech
	BY

providing a loophole for life lessons&#38;nbsp;


What if people didn’t have to get their packages stolen before they learned that maybe their packages aren’t so safe on their doorstep?</description>
		
	</item>
		
	</channel>
</rss>