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I’m an avid reader of reviews. And one thing I realized on ring’s website (as I was avidly reading reviews?) was that people love to feel that they are safe, even if they aren’t actually any safer. People told stories of packages being stolen and the peace of mind it brought knowing they could hop on the camera at any time to yell at the thief, or the view of the field across the street and how they slept better knowing what happens over there at night. 


GET

smart home smarties
TO

embrace all things home tech
BY

providing a loophole for life lessons 


What if people didn’t have to get their packages stolen before they learned that maybe their packages aren’t so safe on their doorstep?